This year’s Swedish edition of the packaging competition PIDA was a well-attended forum where talented young packaging designers presented their ideas and concepts to industry influencers in search of fresh ideas and perspectives. This year’s PIDA theme, Style & Smart on the Go, asked of the contributors to develop smart packaging solutions which consider both the practical, as well as the trendy and aesthetic aspects. The winning concept, Raw Food Café, which caters to the growing urban creative class, or Hipsters, was chosen by the jury for its flexibility, simplicity and trendiness. PIDA is an annual event arranged by BillerudKorsnäs in association with leading universities and colleges in France, Germany and Sweden.
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