Indian snack brand Cofresh has relaunched its entire range with fresh new packaging to maximise shelf impact and brand integration. The new packaging for more than 200 products combines features such as a clear front window on the popular Asian mixes, and modern typography with colour-coordinated graphic elements to reflect the company’s Indian heritage. New features include greater emphasis on Cofresh’s logo which echoes the traditional Hindu ‘Bindi’ red dot, pack colours to replicate colours of Indian saris and a sunburst for greater on-shelf recognition. Cofresh has also relaunched the shelf-ready packaging for its Indian snacks. The new black format incorporates its ‘with love & spice’ strapline.
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