Justin Kempson, Sales Director at Charpak Ltd has confirmed after holding a ‘Packaging Surgery’ on its stand at the EasyFairs Innovation show has been a huge success. There were designers on hand to look at Brand Owners’ Packaging issues and to advise how Charpak can create innovative new designs with sustainability in mind. Justin says, “Retailers are specifically looking to the premium end of the market to drive sales, Charpak is uniquely placed to help in this area. Visibility is the key driver for sales of premium products. Why would you hide a great looking product in a box?” Charpak showed its latest Patented Product the Twist-Loc a genuine packaging reduction innovation. A crystal clear Dome that locks a board base into it, removing the need for a base forming. Charpak are looking at other market sectors that could utilise this innovation.