• The importance of colour in branding

    The importance of colour in branding

    Research has revealed that a signature colour can increase brand recognition by 80%. Even without seeing their logo, most people could recognise a Starbucks’ drink by its characteristic green straw.

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  • Co-operating to develop international markets

    Co-operating to develop international markets

    The new Italian paper and graphics umbrella organisation Federazione Carta e Grafica and organisers of trade show drupa have agreed to work together to recruit Italian exhibitors for participation in trade fairs in the global drupa portfolio, paving the way for them to develop international markets.

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  • ‘Plain packaging threatens beverage industry’

    ‘Plain packaging threatens beverage industry’

    Eight major brand-owning companies are predicted to lose a total of $187 billion should plain packaging be mandated for other FMCG products, with alcohol and sugary drinks brands most vulnerable.

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  • Designers’ exhibits reveal  recycled material capabilities

    Designers’ exhibits reveal recycled material capabilities

    An organisation which strives to make sustainable products out of waste materials, collaborated with four Dutch designers.

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  • Companies join forces for recycling initiative

    Companies join forces for recycling initiative

    • News
    • October 20, 2017

    Organisations from across the paper cup supply chain have signed an agreement with the Alliance for Beverage Cartons and the Environment (ACE UK) to accelerate UK recycling of PE lined paper cups. The cross-industry collaboration will work towards delivering a long-term, nationwide paper cup recycling solution which complements and builds on the recycling activities achieved

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  • Counterfeits will deprive 5 million of jobs

    Counterfeits will deprive 5 million of jobs

    • News
    • October 20, 2017

    A new report has predicted five million global job losses as a result of counterfeiting and piracy over the next five years. ‘Illicit Trade: Fueling Terror Financing and Organised Crime’ has estimated that the total economic and social costs globally due to counterfeiting and piracy worldwide, which stood at USD 737 to USD 898 billion

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