An eco-friendly cardboard tent is now sharing the same prestigious title as industry-leading products from the likes of Apple, Dyson, Rolls-Royce and Samsonite, after being awarded a Red Dot Award.
KarTent was the brainchild of two young Dutch entrepreneurs who spotted a growing tendency by festival goers to abandon their tents at the end of the event, creating an enormous waste pile of mostly unrecyclable material. They turned the concept into reality with the help of global manufacturer of paper-based packaging, Smurfit Kappa.
Their innovation in product design was recognised at the internationally-renowned Red Dot Awards where the KarTent was elected over entries from more than 40 countries.
The 100% cardboard tent is both eco-friendly and convenient. The cardboard structure is able to absorb up to 400% of its own weight in water and can retain its integrity even in wet conditions. This was proved at some very rainy events last year. It is more energy-efficient in production, emitting just half the amount of carbon dioxide of a traditional tent, and is completely recyclable after use.
Jan Portheine, co-founder of KarTent, said: “Being passionate about both music and the environment, I wanted to find a way to make the festival experience more eco-friendly. Working with Smurfit Kappa made it possible to achieve an impossible mission – being able to produce such a unique product. We could never have unlocked the full potential of KarTent without Smurfit Kappa’s input and we’re very proud to see our creation recognised by Red Dot.”
Arco Berkenbosch, Vice President of Innovation and Development, Smurfit Kappa said: “KarTent is a prime example of how innovation and sustainability can work together to create something truly exceptional. The team in our Van Dam Plant really enjoys working with KarTent on this product.”
This is the seventh time Smurfit Kappa has been recognised by Red Dot, having won six Communications Design Awards in the last two years. This year’s winner, the KarTent, will be on display at the Red Dot Design Museum in Essen, Germany, amongst a host of other cutting-edge designs.
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