Brands’ negative impact caused by litterers

Brands’ negative impact caused by litterers

The ‘sea of litter’ in England is costing taxpayers £1 billion per year, according to environmental organisation Keep Britain Tidy. The independent charity also revealed in a survey that 62% of the population have admitted to dropping litter onto our streets. The same amount of people (62%) also admitted that they were ‘concerned about the appearance of their area’.
In another survey by E-cig manufacturer Vapour.com, whereby the company spoke to 1,203 consumers to ask them their opinions on branded litter, what they most commonly see on our streets and their feelings about these brands, it became apparent that seeing an item as litter can reduce a consumers’ willingness to buy that brand.
According to the survey, 76% of participants looked upon a business negatively when seeing their brand amongst waste on the streets. The Big Litter Inquiry from 2013 revealed that 39% of the public would be more likely to purchase from a “good” business seen to be working to reduce litter. Moreover, more than a third (34%) would be less likely to buy from a brand they see as litter on the street.
Furthermore, branded litter could represent a 2% drop in a company’s turnover.
Indeed, the public lay blame at a business’ doorstep more than at the government’s, with a massive 82% thinking companies should be doing more to lighten the load of litter, compared to 72% who think the government should be doing more.

Stephanie Cornwall
Stephanie Cornwall
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