BoxMart Ltd has fought off stiff competition from some of the UK’s largest packaging companies to win the UK Packaging Award for Corrugated: Retail Ready and Point of Sale for a second consecutive year!
This year’s winning entry was a unique Magic Cube gift pack created for global beauty retailer LUSH. Described as a “technical and aesthetic triumph” by the UK Packaging Award judges, the Magic Cube continuously morphs into new shapes, whilst also holding and protecting 11 beauty products.
The pack, which comprises eight individual cubes with tuck-end lids, starts life as an oversized cube. It then transforms into a large rectangle before splitting in half and morphing back into a cube again! No matter how many times you fold, turn open or close the design, it never stops morphing!
The Magic Cube was a festive sell-out and its intriguing folding concept was a huge hit with LUSH’s in-store demonstrators and their intrigued customers.
It also gained a substantial amount of press coverage, especially vloggers who demonstrated the unusual folding concept in their unboxing videos.
Last year BoxMart won the same UK Packaging Award category with an extremely life-like, and much talked about, beer crate for TIGI Hair Care, that transformed from an eye-catching sales tool into a fully functioning retail display stand.
So if you’re after award-winning gift packs that boost sales as well as brand awareness, we’d suggest you give BoxMart a call!