Border Biscuits from Lanark has re-launched its range of three real fruit shortbread fingers in a striking new packaging format.
Originally packed in a card insert with a clear outer wrap, the new biscuits created such a high demand that Border wanted a more efficient way of packing whilst keeping the ‘luxury’ feel of the Border brand.
Founder John Cunningham said: “I have always found National Flexible/NXL Design to be very customer-focused and working hard to deliver value, quality, innovation and service. They understand our brand values and we are very happy with the superb result. “
Border Biscuits has a simple mission statement ‘Fulfilling our potential and that of the humble biscuit’.
More than 100 million of its biscuits are eaten every year, and the company is driven by a desire for as many people as possible to crunch, munch and savour its products.
Phil Parkinson from NXL Design said: “The new film packaging keeps the distinctive branding but also enhances the visibility on shelf.”
For further information please telephone 01274 685566 or 01274 471354 or visit www.nationalflexible.co.uk and www.nxldesign.co.uk