Border Biscuits spreading crumbs of happiness

Border Biscuits spreading crumbs of happiness

Border Biscuits from Lanark has re-launched its range of three real fruit shortbread fingers in a striking new packaging format. 

 

Originally packed in a card insert with a clear outer wrap, the new biscuits created such a high demand that Border wanted a more efficient way of packing whilst keeping the ‘luxury’ feel of the Border brand. 

 

Founder John Cunningham said: “I have always found National Flexible/NXL Design to be very customer-focused and working hard to deliver value, quality, innovation and service. They understand our brand values and we are very happy with the superb result. “

 

Border Biscuits has a simple mission statement ‘Fulfilling our potential and that of the humble biscuit’.

 

More than 100 million of its biscuits are eaten every year, and the company is driven by a desire for as many people as possible to crunch, munch and savour its products. 

 

Phil Parkinson from NXL Design said: “The new film packaging keeps the distinctive branding but also enhances the visibility on shelf.” 

 

For further information please telephone 01274 685566 or 01274 471354 or visit www.nationalflexible.co.uk and www.nxldesign.co.uk 

 

Stephanie Cornwall
Stephanie Cornwall
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