New packaging has been introduced for the daily food supplement brand Bimuno, which stimulates the growth of good bacteria in the gut. The full range has been updated with a new visual identity by branding and design agency Coley Porter Bell. The look and feel highlights Bimuno’’s clinical research-based credentials and has been rolled out across all existing retailers, including Boots, and into Holland & Barrett where it has just gained an extensive nationwide listing. Bimuno is available in three different formats: Bimuno Daily, a powder for anyone looking to take care of their gut health, Bimuno Ibaid in a pastille format for sensitive stomachs and those with symptoms of IBS and Bimuno Travelaid helps with travellers’ diarrhoea when taken before and during travel.The brand is manufactured by Clasado BioSciences developed with scientists from the Department of Nutrition and Food Science at the University of Reading.
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