BillerudKorsnäs and Berghs School of Communication are giving Spotify a physical form. The collaboration is called SPICE:14 and is this year’s edition of a packaging design contest for students at Berghs. This is the first time an online brand will be physically packaged.
SPICE (Sustainable Packaging & Innovation Communication Event) is taking place for the fifth year in a row. In the first year, the event was merely a contest that Berghs students participated in, but now SPICE is part of the “Sustainable Packaging Design” course at Berghs. This year, SPICE has been commissioned by the Swedish international music service Spotify. The company wants to try out a new way to reach consumers with its online music service.
Jimmy Nyström, Business Development Director at BillerudKorsnäs and Project Manager for SPICE:14 says that BillerudKorsnäs likes challenging the conventional and finding new packaging solutions.
“Even digital brands need physical packaging to reach their target audience.”
For further information, please visit www.billerudkorsnas.com