Bell’s magical time in India

Bell’s magical time in India

151109 BellFollowing the recent success at Packaging Innovations, London Bell Packaging took its famous “Magic Show” to the IndiaPack Exhibition in Mumbai and was rewarded with an Indiastar award for a PET folding box designed and supplied to ITC for Confectionery.

IndiaPack is India’s largest packaging exhibition.  Based in Mumbai, the event was promoted by the Indian Institute of Packaging and housed more than 300 exhibitors for four days from October 8th – 11th. This year’s lead sponsor was Bell Packaging India (PVT) Limited.

Bell Packaging (PVT Limited) PVT , which is celebrating its 12th year, is India’s leading supplier of PP Packaging Globe Print N Pack.

India is the world’s fastest growing economy. The country’s consumption of packaging is growing by 18% per annum

Only two British companies exhibited at the exhibition in Mumbai – Bell and Bradman Lake 

Bell’s stand was 30 square metres and was specially designed for the event, with 15 personnel. The centrepiece of its exhibition was The Magic Show, a live demonstration of how to make Jetran® boxes presented by Bell Packaging Director Peter Lennie.

More than 10,000 samples of Jetran® Oval Pack were given away.  This is a new design of reusable container developed by Bell India using recycled clear PET film with the patented Flip Top End Cap.

Visitors to the Bell Stand included Indian Leading FMCG companies TATA Motors, Coca Cola, Nestle, Dr Reddys, Unilever and Cadburys.

Globe’s Managing Director Rahul Gupta said: “We were delighted with the quality of visitors and have been able to launch many new packaging designs and introduce our new production of scratch resistant PET folding boxes.”

The Indian packaging industry is growing continuously. The total worth is about USD 24.6 billion. The average annual growth rate is about 13 – 15%. However, there is great growth potential since India’s per capita consumption of packaging is only 4.3 kgs whereas neighbouring Asian countries like China and Taiwan show about 6 kgs and 19 kgs, respectively. 

This clearly indicates that there are many more commodities which need to be marketed in packaged condition and thus, a great business opportunity stands for the Indian packaging industry.

Moreover, the Indian retail market is the 5th largest retail destination, globally and has been ranked the second most attractive emerging market for investment. The market is currently valued at USD 350 million and is expected to rise to USD 1.3 trillion by 2015.


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Stephanie Cornwall
Stephanie Cornwall