Atlas Packaging develops Formula One replica car

Atlas Packaging develops Formula One replica car

The Barbers Family, makers of Œ1833, an award winning west country farmhouse cheddar, and proud owners of Aiteen Thirty Three a Paul Nicholls trained thoroughbred race horse, has agreed to extend the prestigious 1833 brand name to the World of Formula One.

An 1833 branded Formula One Racing Car was unveiled earlier this week in Ditcheat, Somerset where Barber‚s 1833 cheese is made and Ainteen Thirty Three is stabled.

The corrugated board Formula One replica car was designed by Atlas Packaging of Barnstaple as a competition prize earlier this year and Barbers were the lucky winners.

The Car was designed by Atlas’s structural design team in response to a brief to develop a promotional ‘vehicle’ to entice visitors to the Atlas Packaging stand at the Food and Drink Expo at the NEC.

The creative team interpreted the brief quite literally by developing a expertly crafted replica Formula One car made from 100 per cent recycled corrugated board. The Atlas Graphic’s team then designed the graphics in keeping with the traditional Formula One style.

Visitors to the stand were invited to enter a competition to win the car branded with their own company logo and Barbers lapped the competition to take first prize.

For more information visit www.atlaspackaging.co.uk.

Stephanie Cornwall
Stephanie Cornwall
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