Health and wellness food company Atkins Nutrition launched Atkins Harvest, a new sub range of carb-lite, low sugar, gluten free bars, into the UK with a packaging design to reflect the products and their health benefits. Brandon, who designed the packaging, moved away from the bright, vivid colours that fill the gluten free aisle to a more transparent and natural look. A clear window dominates each wrap to clearly show the snack bar itself and its ingredients of nuts, seeds and fruit. A two-leaf graphic device sits at the top of the window and communicates the messages of carb-lite and 4.9g of sugar per bar, whilst the wider benefits are positioned under the title branding. The range includes: Mixed Nuts & Chocolate, Dark Chocolate Sea Salt Caramel and Apricot Almond & Coconut. RRP is£1.85 each at major retailers including Tesco, Amazon and Superdrug.
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