PB Creative designed the packaging for a limited-edition Lynx range to celebrate its collaboration with world heavyweight boxing champion Anthony Joshua. PB worked with Lynx, Anthony Joshua and his management team to develop an identity that communicates the new brand message of ‘inclusivity’, and points to the way Anthony Joshua represents modern masculinity. The design features Anthony’s underscored signature, which complements the red keyline brand mark on the pack. The design features across the YOU range, which includes a body wash and spray, and a gift pack containing both items which is part of Lynx’s Christmas range.
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