Ambrosia, which is celebrating its landmark birthday by giving away 100 prizes every month throughout 2017, asked independent Leeds-based branding agency, Robot Food, to design special centenary packs. The designs needed to be rooted in the brand’s visual tradition, but feel like a modern celebration of its heritage. Taking inspiration from the very first Ambrosia can label, Robot Food stripped back the current pack design, and added vintage typography and a simplified colour palette for a subtle yet striking retro effect. The limited edition versions are exclusive to Tesco.
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