When Tesco wanted to retain the ‘Finest’ styling for its confectionery – usually a carton with a window to show the product at its best and a hot foil logo – but to translate this into a flexible film it was a first in the UK. Confection By Design worked with National Flexible to meet the brief.
A Tesco spokesman said “We have tried to do this before without success. It is pleasing to see what can happen when an innovative packaging supplier works together with an innovative packer.” 8 For further information please telephone 01274 685566, email Jacqui@nationalflexible.net or visit www.nationalflexible.co.uk
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